REMEMBER SEARCHING FOR BUSINESS SPACE?
It needed to be big enough to accommodate stock with enough room to accommodate future growth right? And you wanted something that looked good because you knew that no matter how amazing your inventory was an ugly store leaves potential buyers cold.
And – perhaps most importantly, location was key. Any store, no matter how amazing, has almost zero chance of selling inventory if it’s in a bad location. You wanted good foot traffic and visibility. There were most likely a bunch of other factors involved but I’m going to go out on a limb and say that these were the big three when you were looking for a site for your physical business.
THE SAME CRITERIA APPLIES TO A GOOD WEBSITE
Some companies tell you that having a new website makes it real – but as a business owner you know that only results matter. You need a website to have an online presence – a website that’s built to work. It needs to meet the needs of your business today – whether it’s simply to attract new business, provide an online platform for selling or to meet the needs of existing clients and your website needs to scale to your current needs but leave room for growth and success. And it needs to look good – people make a decision quickly when shopping around online.
If the design of your site doesn’t match their desire for your products they’ll quickly move on. If your site looks old or the layout looks all wrong on a mobile device like a phone or an iPad they’ll go to a site that creates a sense of security and confidence. Good web design defines your brand online so do it justice.
A WEBSITE IS AN EMPLOYEE - NOT AN EXPENSE
You need a website to do more than just be there. It needs to know the job and get to work. For a website that means good Search Engine Optimization that is reaching out to people who are searching for your products and tools that connect social media like Facebook to your site and your site to social media. Good web design means it’s built into the core of your site.