SEARCH ENGINE OPTIMIZATION
When you get down to brass tacks, the goal of your website is to create traffic.
You can’t control whether a person entering your business is going to buy or not but the more people you have coming through your door the better the odds of making sales. Obviously the same rules apply for your website.
Many businesses assume making a website attracts business but this simply isn’t the case. Search engines are very particular about how they index websites – and they in fact have to find your website before they add it to their databases and this in itself can take more time than you expect.
Once discovered, search engines make their own decisions regarding the content and purpose of your website. Without guidance, they look at the words on your pages and make blanket decisions about the intent of your content. And without explicit information they can’t tell if you’re even a business, a blog a general interest website. This is where SEO services become vital to your web success strategy.
Search Engine Optimization refines your page content and explicitly introduces your website to Google. By using sitemap and key word optimization it’s possible to clearly explain the purpose and focus of each individual page and by optimizing your site content your site can be brought into compliance with Google’s very specific web standards, ensuring better search engine rankings and significantly improved organic growth.
Organic growth takes time. Getting it right from the beginning is vital if your website is going to attract the right kind of traffic– or, frankly, any traffic at all.
Want to know what the average spend is for Google Ads in your industry? Want to know which keywords your website is leveraging at the moment – or even the paid key words your competition are using?
Utilizing Google Ads campaigns is a faster track to attracting web business and so much of the vital information you need to plan an Adwords campaign is freely available on the internet. What key words should you be using and how much will you need to spend to really start getting results from your campaigns?
I can assist you in planning and implementing a Adword campaign or to assess and measure the success of what you’re doing right now.
NEED TO KNOW WHERE YOUR WEBSITE IS AT?
I offer an SEO service that will audit your site and give you real world data on the reach of your website, how much traffic it’s generating and how compliant it is with Google’s guidelines. Knowing where you business is right now is a critical step in determining how we can improve and how we can get your website into top shape to produce better results.
WHAT SEO SERVICES ARE RIGHT FOR YOU?
Some agencies say that every business should be using Adwords to spearhead their SEO services but the truth is it’s not a one size fits all solution. If you’re in a highly competitive industry where business has a short life cycle then Adwords will be a big boost in getting out in front of your competition. But if there’s little or no competition in your space then organic growth and real world marketing strategies will probably be more effective.
Search Engine Optimization is a fickle business and every business has its own needs based on their industry and the way they do business so what works for a probably butcher isn’t going to work for an investment company.
It would be my pleasure to talk to you about how SEO can shape and improve the amount of traffic your website is generating and to help you develop strategies to boost the revenue your website is creating for your business.
Choose from the option below that best describes the seo services your business needs right now. If you’re not sure, I strongly recommend beginning with an SEO audit of your business website.