30 second ads – Talk about a balancing act.

How to you inject visual magnetism and a call to action in a 30 second time block? Even more importantly while keeping your eyes on and delivering promise to your intended audience without flooding or overloading. Keep their attention, gain their interest and direct their response – that’s the DNA of a good ad.

This was an experiment and a training exercise I undertook to improve my positioning skills and video editing in one go – a series of 30 second ads, each targeting a particular audience connected to a specific industry. Ultimately is was an exercise in precision rather than firepower and I’m very pleased with the results.